Re-Engineering Spot Color Management for Global Brand Consistency
Consistent brand color is no longer a differentiator in packaging—it is a baseline expectation. CMYK workflows have largely achieved this baseline through decades of standardization, device characterization, and closed-loop control. Spot and brand colors, however, remain a persistent source of variability, even inside otherwise disciplined color-managed environments.The issue is not
Overview of four product and packaging drivers of brand owners and the specialty and functional inks and coatings that can help them address those drivers. The visual appeal
Inks are often not the first priority when a company thinks about achieving its sustainability goals and realizing a circular economy, but they play an important role. If you
Operational efficiency, speed-to-market, customization, and an improved environmental footprint are just a few of the benefits realized from digital printing. And, although