A value-driven approach to purchasing inks, coatings, and digital solutions in a competitive market
In print production, ink is often treated as a line item rather than a system. Price per pound is easy to compare and easy to document, which makes it a convenient metric for purchasing decisions. But convenience does not equal accuracy.For printers, converters, and brand owners operating in complex production environments, price alone rarely reflects the true cost or the true benefit
Can you really see a difference between the ink from an original equipment manufacturer (OEM) and the ink from an alternative, third-party provider? As a leading global