A value-driven approach to purchasing inks, coatings, and digital solutions in a competitive market
In print production, ink is often treated as a line item rather than a system. Price per pound is easy to compare and easy to document, which makes it a convenient metric for purchasing decisions. But convenience does not equal accuracy.For printers, converters, and brand owners operating in complex production environments, price alone rarely reflects the true cost or the true benefit
- The sustainability of packaging is increasingly important to a product brand’s success in today’s competitive market. Consumers expect packaging to inform them about its
- Inks are often not the first priority when a company thinks about achieving its sustainability goals and realizing a circular economy, but they play an important role. If you
- Besides eye-catching features, there are cold foil solutions for brand protection, premiumization, and sustainability goals. The shiny, glossy, metallic effect from using
- Operational efficiency, speed-to-market, customization, and an improved environmental footprint are just a few of the benefits realized from digital printing. And, although


