Schaumburg, IL – June 15, 2022 – Great Lakes Brewing Company marketing team in Cleveland have successfully defended their title and won the third annual Colored by INX Can Design Contest. Their entry for TropiCoastal® Tropical IPA follows on the heels of last year’s victory with their design for another craft beer, Crushworthy® Lo-Cal Citrus Wheat.
The winning design from Great Lakes Brewing Company for TropiCoastal Tropical IPA
This year’s competition is the first to be determined by an independent panel of six judges. Before selecting Great Lakes as the winner, they reviewed all the submitted entries and chose five finalists. The others considered for this year’s title included Founders Brewing Co., Molson Coors, Saint Arnold Brewing Company, and TUPPS Brewery. Each entry was created by designers who produced a commercial can design before December 31, 2021, using the INX Metal Color Catalog.
“The INX Color Catalog continues to be instrumental in serving the beautiful illustrations and designs on each of our cans and appealing to customers with exciting visual appeal on the shelf,” said Jameson Campbell, the creative manager for Great Lakes Brewing Company.
Jameson Campbell, Creative Manager and Marissa DeSantis, Brand Marketing Manager, Great Lakes Brewing Company
“It helps us best match color, opacity, and transparency of inks to maximize the boldnes of each can’s final appearance. We want them to look just as good as the beer inside tastes. INX has helped us to deliver each beer’s unique story and flavor promise to our customers, reach new drinkers, and build even stronger brands.”
Great Lakes Brewing Company offers a sophisticated and diverse selection of beers. They’ve been in business since 1986 and helped revive the Ohio City neighborhood of the city. Campbell said his team took a different approach with this year’s winning entry.
“With TropiCoastal Tropical IPA, we broke a few of our conventions and moved away from our typically detail-oriented illustrations to a slightly more simplistic, yet still expressive scene. That means color was even more important, particularly as this brand appeals directly to the drinker’s appetite and hints at its flavor cues with the color palette. The INX Color Catalog helped us consistently deliver the intended colors across all our packaging. It gave us an extremely helpful point of reference for our suppliers to ensure efficiency and satisfaction throughout the approval process.”
Renee Schouten, INX’s Vice President of Marketing who manages the competition, said Great Lakes Brewing Company will be receiving their engraved trophy soon.
“I congratulate Great Lakes on their repeat victory. We received an outstanding group of entries this year, and I know it was a tough decision for our judging panel when they voted,” she said. Two INX executives, INX Color Perfection Manager Sarah Jacks, and Eduardo Ribeiro, Commercial Manager for INX International South America, led the six-member voting team.
“I want to thank Scott Drucker, Mike Grady, Laura Perryman and Ronald de Vlam for their time and opinions as this year’s independent judging committee. They truly are very creative people and did a terrific job. We plan to rotate our panel of judges and they have set the bar extremely high for next year’s group.”
About INX International Ink Co.
INX International Ink Co. is the third largest producer of inks in North America, with full-service subsidiaries in Europe and South America and is part of Sakata INX worldwide operations. We offer a complete line of ink and coating solutions technology for commercial, packaging and digital applications. As a leading global manufacturer of inkjet inks, we provide a full palette of digital ink systems, advanced technologies and integrated services. To stay in touch with the latest developments, follow INX on Facebook and Twitter and visit www.inxinternational.com.